Okay, now i’ve seen almost everything! It’s called BRANDING!
http://theblogalsorises.com/2014/03/17/okay-now-ive-seen-almost-everything-its-called-branding/ http://www.nydailynews.com/blogs/pageviews/2012/04/the-bellboy-tolls-for-thee-ernest-hemingway-estate-announces-hotel-chain A hotel chain wants to have Hemingway themed hotels focusing on adventure and lust for life, I guess. The Hemingway Estate is working with them in this endeavor. Not sure what I think of this at the moment. ET TU?